You pick the next flavor!

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We are creating a new Mount Royal Light flavor and we need your help! Throughout the month of May fans can vote on what flavor they want to be next up. Now, I can’t guarantee that your pick will actually be the flavor that’s chosen, but we can speak our minds, right?! So vote one time every day for the flavor that you want to taste!

Which one would you like to try? Peach, Lime, Vanilla, Cherry or Honey!

What do you get for voting? Why a cool Mount Royal Light prize of course! And I make good on my prize promises! Just ask a past winner!

Must be 21+ to enter. Must be Wisconsin resident. Immediate family members of General Beverage Sales Co. and Sazerac employees are not eligible to win. Contest starts at midnight on May 1, 2013 and ends at midnight on May 31, 2013.

OFFICIAL RULES, TERMS AND CONDITIONS OF THE MISS (OR MR.) MOUNT ROYAL PAGEANT

OFFICIAL RULES, TERMS AND CONDITIONS OF
THE MISS (OR MR.) MOUNT ROYAL PAGEANT

SWEEPSTAKES FACTS
ELIGIBILITY: Must be 21+ years of age, may be asked to provide proof. Must be legal Wisconsin resident. Must provide full shipping address to receive prizes. General Beverage and Saratoga employees not eligible.
PRIZES:
1st Round: Five (5) winners will be chosen based on Facebook votes to move onto the 2nd round to win the following prizes.
Grand Prize: $150 Gift Card to Gander Mountain.
2nd Place: 1 Mount Royal Light Bear Mirror
3rd Place: Drawstring bags of Mount Royal Light promotional items for winner and 3 friends.
FINAL CLOSING DATE: 12/10/2012

YOU HAVE NOT YET WON.
ALL ENTRIES HAVE THE SAME CHANCE OF WINNING.

No one will know who the winners are until after the pageant ends. All entries must be in by 12/10/2012. Final Closing Date is the last date votes are accepted. See Official Rules for details.

ENTRY IS FREE.
You don’t have to buy anything to enter. Just fill out the Entry Form as directed.  Each entry you submit will have an equal chance of receiving the most votes from Facebook peers.

BUYING WON’T HELP YOU WIN.

Your chances of winning without a purchase are just as good as the chances of someone who buys something.

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NO PURCHASE NECESSARY TO ENTER OR WIN

PURCHASE OF MOUNT ROYAL LIGHT WHISKY WILL NOT IMPROVE AN ENTRY’S CHANCE OF WINNING

The Miss (or Mr.) Mount Royal Pageant (the “Pageant”) is sponsored by General Beverage Sales Company (“Sponsor“). Entry period begins at 12:00AM CT on October 10, 2012 and ends at 11:59PM CT on December 10, 2012 (the “Entry Period”). Voting period begins at 12:00AM CT on October 31, 2012 and ends at 11:59PM CT on December 10, 2012 (the “Voting Period”).

1. ELIGIBILITY: Pageant open to legal residents age 21 and older of the state of Wisconsin. Employees, officers and directors of Sponsor and its parent companies, affiliates subsidiary companies, judging agents and promotion partners and their immediate families (parents, children, siblings, spouse) or members of the same household (whether related or not) of such employees/officers/directors are not eligible to enter. Sweepstakes is governed by the laws of the U.S.A. Sweepstakes is void outside of the 50 United States and the District of Columbia and where taxed, restricted or prohibited by law. All federal, state and local laws and regulations apply.

2. HOW TO ENTER: You can enter this Pageant via the Internet. During the Entry Period, please go to: http://www.facebook.com/MountRoyalLight and “like” the Mount Royal Light Facebook page. Another window will open up where you will be asked to enter your information for entry. You can also go to http://mountroyallight.com/contests  and click on the link which will bring you to the Facebook page to enter the sweepstakes. To be eligible, all entries must be received by 11:59PM CT on December 10, 2012. Only fully completed entry forms are eligible. Full shipping address must be provided to receive prizes if your entry is voted and deemed the winner. Proof of submission will not be deemed proof of receipt by Sponsor. All entries become the sole property of the Sponsor and will not be acknowledged or returned. Each entry has an equal chance to win by being voted on by the entrant’s Facebook friends and fans of the Mount Royal Light Facebook page. Any dispute regarding submission of online entry will be deemed submitted by the authorized account holder of the email address submitted at the time of entry. “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organizations (e.g. business, educational institute) that is responsible for assigning email addresses for the domain associated with the submitted email address. Any potential winner may be requested to provide Sponsor with proof that such winner is the authorized account holder of the email address associated with the winning entry. Sponsor is the official timekeeper for this Pageant. Sponsor, in its sole discretion, reserves the right to disqualify any person tampering with the operation of the website or the entry process.

4. PRIZES: Five (5) winners will be chosen based on votes to go into the final round where three (3) winners will receive prizes. The grand prize is a $150 gift card to Gander Mountain. Second place will receive a Mount Royal Light bear mirror. Third place will receive a Mount Royal Light drawstring bag full of Mount Royal Light promotional items for them and three (3) of their friends. The Total Approximate Retail Value (ARV) of the prize package is $280. The prizes are not transferable cannot be assigned, substituted or redeemed for cash. Sponsors reserve the right to substitute a similar prize of equal or greater value in the event that any of the stated prizes cannot be awarded due to circumstances beyond the control of the Sponsor. All taxes, if any are the sole responsibility of the winners. Neither the sponsor nor its affiliates or subsidiaries will be responsible for any loss, liability or damage arising out of the winners’ acceptance or use of the prize.

5. SELECTION OF WINNER/ODDS: A total of five (5) winners will be selected by Facebook user voting on all eligible entries received on or about December 10, 2012. Voting results are final and binding in all respects. Odds of winning depend on the number of eligible entries received. Winner will be notified by submitted email and on the Mount Royal Light Facebook page within 14 days of the end of the Pageant Voting Period and may be required to execute a Statement of Eligibility and Release and Payment Authorization within 14 days of prize notification attempt or Winner will be disqualified and prize may be awarded to the entry with the next highest amount of votes. Return of prize or prize notification as undeliverable will result in disqualification and an alternate winner may awarded to the entry with the next highest amount of votes. Entry and/or acceptance of prize constitutes permission for the Sponsor, Prize Provider and its agencies to use the winners’ name, address (city and state) and/or likeness for advertising and trade purposes without further compensation or authorization, worldwide and in perpetuity, in any and all forms of media, now known and hereafter devised, unless prohibited by law.

6. CONDITIONS: By entering, participants agree to be bound by these complete Official Rules and the decisions of Sponsor. By participating, entrants and winners agree to release and hold harmless Sponsor, Prize Provider and their respective affiliates, partners and promotion and advertising agencies and each of their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in Pageant, or possession, acceptance and/or use or misuse of prize or participation in any Pageant-related activity and for any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. Sponsor is not liable for late, lost, delayed, damaged, misdirected, incomplete, garbled or jumbled, stolen, postage due mail or illegible entries or for printing, distribution or production errors. No facsimile, mechanical reproduced, altered or forged entries. Sponsor is not liable for any technical malfunctions of any telephone network or lines, computer internet system, servers or providers, computer equipment, software, failure of any email on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to participant’s or any other person’s computer related to or resulting from participation or downloading any materials in this sweepstakes, or other technical difficulties or failures or other errors of any kind. Sponsor and Prize Provider and their respective affiliates are not responsible or liable for any injury or damage to an entrant’s or third person’s computer and/or its contents, related to or resulting from Pageant. Any person attempting to defraud or in any way tamper with this Pageant will be ineligible for prizes and may be prosecuted to the full extent of the law. Sponsor reserves the right to terminate or modify the sweepstakes at any time for any reason. In such circumstances prize will be awarded based on entries received to date of termination. All prizes will be awarded.

7. CONSUMER INFORMATION: General Beverage Sales Company may share customer information about you with reputable companies in order for them to offer you products and services of interest to you. If you would rather we not share information, wish to receive a list of winners, a copy of the Official Rules, have any questions about the Pageant, or you do not want to receive future sweepstakes or skill contest mailings from General Beverage Sales Co., specify your request and send a self-addressed, stamped envelope to Mount Royal Light Facebook Sweepstakes c/o Karri Duerwachter, General Beverage Sales Co., 16255 W. Stratton Dr. New Berlin, WI 53151.

Last Revised: November 1, 2012

Recipe Contest Winners!!

Congratulations to the following winners
of our original recipe contest! Thank you for all the amazing entries!

MOUNT ROYAL MANHATTAN
Submitted by: Robert from Park Falls, WI

Ingredients/Supplies Needed:

  • Old Fashioned glass half filled with ice cubes
  • Mount Royal Light
  • Sweet Vermouth
  • Cherries
Directions:
  1. Fill glass 3 quarters of the way full of Mount Royal Light.
  2. Add a dash of sweet vermouth.
  3. Garnish with 2 cherries.
  4. Enjoy properly with a good cigar of drinker’s liking!

 

 

MOUNT ROYAL FASHION
Submitted by: Deb from Sheboygan, WI

Ingredients/Supplies Needed:

  • Old Fashioned glass filled with ice
  • 2 oz. Mount Royal Light
  • 2 oz. Old Fashioned Mix
  • Ginger Ale
Directions:
  1. Pour Mount Royal Light and Old Fashioned Mix into glass.
  2. Fill the rest with ginger ale.
  3. Enjoy!

LIGHT WHISKY LEMONADE
Submitted by Riley from Pewaukee, WI

Ingredients/Supplies Needed:

  • A fun drinking glass full of ice
  • 1-2 shots of Mount Royal Light
  • Your favorite light lemonade
  • Lemon wedge for a garnish
Directions:
  1. Start with a shot (or two if your feeling lucky) of Mount Royal Light.
  2. Add your favorite light lemonade. My favorite is Minute Maid Light in the can. This way it is really portable.
  3. I finish off the drink with a squeeze of lemon and a lemon wedge for the corner of the glass.
  4. Enjoy this drink in the summer without the full, bloated feeling beer can give you. It makes for a great pool-side drink!

Take me out to the ball game!

In honor of Milwaukee’s favorite baseball team’s Opening Day 2012, we have a baseball themed blog post! As I stated way back when, I’m still learning about whisky and all its glory. I stumbled upon an interesting bit of Mount Royal Light history.

Let me take you back to the year 1989. Mount Royal Light was a brand new product being distilled by Seagram. It was introduced to test markets in Wisconsin, New York, Colorado, Tennessee and Massachusetts in the fall of 1989 and summer of 1990.

On January 9th, 1989, Carl Yastrzemski and Johnny Bench were “elected into the Hall of Fame by the Baseball Writers Association of America in their first year of eligibility.* Yastrzemski, affectionately known as “Yaz” was a left fielder and first baseman for the Boston Red Sox for his entire 22 years in the major league (1961-1983). 

Carl Yastrzemski throwing the first pitch before game one of the World Series: Cardinals v Red Sox on October 23, 2004

Yaz struck up a deal with the Seagram Company and began endorsing Mount Royal Light. Press releases were sent out to publications around the States:

You’ve heard of Michael Jackson’s Victory Tour, The Police Synchronicity Tour and Madonna’s Material Girl Tour … Now baseball great Carl Yastrzemski is set to embark on a tour of his own: ‘The 1989 Seagram’s Mount Royal Light ‘Yaz’ Hall of Fame Tour…’

The famed ‘Yaz’ will be ‘grandstanding’ in Boston to introduce Seagram’s Mount Royal Light — the first distilled spirit with less calories and less alcohol AND authentic whiskey taste. Although on an extremely tight schedule we’d like to arrange a time for you to meet with Carl and get his thoughts on his coming Hall of Fame induction and why he believes Seagram’s Mount Royal Light is a good product for today’s active lifestyles.

Reactions from critics as far as Yaz endorsing the alcohol were a little indecisive. But according to a Seagram representative, Mount Royal Light was “done fabulously well so far.”

How great would it be if one of Milwaukee’s finest baseball players endorsed Mount Royal Light? I would Photoshop an image of one or a few of them with some MRL and post it… but I’d rather not get sued! Just sayin’…wouldn’t it be nice?!

For more reading on the team with the running sausages and baseball in general, check out this blog.

HAPPY TAILGATING BASEBALL FANS!!

Is Mount Royal Light Gluten-free?

There have been no reports of allergic reactions to Mount Royal Light but we cannot claim that it is gluten-free due to TTB regulations.

We’ve been asked a few times if Mount Royal Light is gluten-free. After a bit of exploring and asking the Sazerac reps here’s your answer:

Gluten is the protein-containing part of grain. Wheat gluten is what people are most concerned about, especially those with Celiac disease. All of our domestic vodkas are produced from corn. Weller and Van Winkle products do have wheat in the recipe; however our other Bourbons only use corn, barley and rye.

Other countries have determined that distilled products with no additives (vodka, bourbon, tequila) can be considered gluten-free as they are pure distilled products. United States has not made such a ruling, yet. To the best of our knowledge, the distillation removes or denatures the proteins and gluten associated with the starting grains.

Until very recently it was against regulations for any alcohol beverage to advertise as “Gluten-free.” The Alcohol and Tobacco Tax and Trade Bureau of the U.S. Department of the Treasury has just come out with a ruling for producers to start voluntarily labeling products that contain one of the eight major allergens: wheat, milk, eggs, soybeans, peanuts, treenuts, fish, and shellfish. We expect that this regulation will soon become mandatory.

We have not heard of any adverse allergic reactions nor had any complaints from celiac patients to our products. However, as always, please consult your physician before consuming any alcoholic beverages.

Basically, we cannot claim that Mount Royal Light is gluten-free because of TTB regulations, but “we have not heard of any adverse allergic reactions nor had any complaints from Celiac patients” to it. Drink on MRL lovers!